Home - A Trend Venture

A Trend Venture (ATV) was established in 2002. From its humble beginnings, it has grown by leaps and bounds.

Its success is due to its commitment to service excellence, strong business philosophies and a highly committed workforce. It also has a strong presence in agrochemicals, food additives, seasonings, pharmaceutical, personal care and related industries. The other success factor is also due to its association with the reliable and credible principals worldwide.

Currently, ATV markets its product in Malaysia, Singapore, Thailand, Indonesia, Philippines, Australia and Vietnam. We pride ourselves on our professionalism and our uncompromising commitment to delivering high quality products at great value to our target market and customers. Our customers include multi-national and local conglomerates companies that market their products all over the world. We will continue to explore opportunities in the markets we have not served such as China, India and other emerging markets in South-East Asia.

We also pride ourselves to have strong relationships with our manufacturers, brokers, distributors and distinguished customers. Our growth stems from forging strong alliances with quality manufacturers that adheres to the highest standards of management and quality control and holds certification for such practices through ISO9001:2008 and HACCP.

We, therefore, represent an enviable list of principals, most of whom are world market leaders in their own respect. The list keeps on expanding due to the principals’ trust in our strong business philosophies, vision, openness, ease of cooperation and market insight.

We thank you very much for the trust placed on us to be your partner for growth. We will continue to strive to bring you “global source, local expertise” service that you have come to expect from us.

About us

Our Mission

To be a leading and sought after provider of value added ingredients and raw materials for the agriculture, animal feed and food industries in mature and developing markets.

Our focus is on building partnerships with our clients and we combine our knowledge with consumers’ ever- changing needs with creativity and ground-breaking technologies. In doing so, we concentrate on the development of solutions that provide our customers with added value applications.

We ensure sustained value creation by allowing our stakeholders to share our Company’s success and continuing to grow our position and presence in mature and developing markets.

Our Vision

We possess a unique value-adding portfolio and expertise in the agriculture, feed and food industry to be our customer’s essential partner in their development of innovative active ingredients in their applications.

We challenge the status quo and constantly explore new ideas. This enables us to perform at our highest levels and set new standards.

We provide our customers with innovations and inspirations that fulfill our promise of always inspiring more by engaging with our customers during the development, creation and refinement of their products.